Search engine optimization has changed a lot over the years. What worked 10 years ago may not necessarily work today. There are several outdated SEO strategies that you will need to stop using.
1. Keyword Abuse
Keywords still help attract readers to your website. However, you have to use the keywords in the right way. Not using the right keywords for the article or blog is an example of a keyword abuse. Keyword stuffing is another example of keyword abuse. Search engines know how to spot keyword stuffing, and your website can be demoted for that.
2. Writing for Robots
You need to produce content for people and not robots. Search engines are great at scoping out bad content. Repeating phrases and using different versions of the same content isn’t going to work anymore.
3. Article Spinning
Article spinning is the act of trying to create quality content by using different phrases and words from another article. If you use an article spinner, then you will have a garbled version of the same article. Artificial intelligence can create content. However, any content that an article spinner produces will be of lower quality than what a human produces. Learn more information from Toronto SEO and their available resources.
4. Producing Bad Content
There was a time that you could rank well even if you produced bad content. However, producing bad content is an outdated SEO strategy. The search engines reward people who produce quality content. People also get on the internet to find quality content. That is why it is important to make sure that anything you produce is well-written and informative.
5. Buying Links
In the past, you could get away with buying links. However, Google is able to identify low-quality sites with a bunch of links. The best thing that you can do if you want to use links is to earn them.
6. Using Article Directories
In the past, article directories worked. However, when Google released its Panda update in 2011, this became obsolete. People expect to see high-quality content that is original. This helps you establish yourself as an authority. It also helps your readers trust you.