AI Archive

9 Types of Social Media and How Each Can Benefit Your Business

The site touts itself as the “non-toxic social network” and is trying to position itself as an alternative to large, established social networks like Facebook and Twitter. The network seeks to let members choose their own content, fostering a community with integrity. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity. LINE is a popular Japanese social network that also attracts users from other countries like Thailand.

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. If you’re looking for decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be. As of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature.

social media trends platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition. The Cyberbullying Institute’s 2019 survey of U.S. middle and high school students found that over 36 percent report having been cyberbullied at some point in their life, with 30 percent having been victimized twice or more. It also found that almost 15 percent admitted to having cyberbullied someone at least once, and nearly 11 percent admitting to doing it two or more times. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations, and to blackmail others.

social media

Triller’s hit more than over 250 million times worldwide and while it has a way to go to make TikTok shake in its trendy boots, Triller is definitely up and coming. This AI-driven music video app lets users create professional-level videos in seconds and offers features similar to what you’ll find on TikTok. Like TikTok, Triller users create music and lipsync videos they can share with their followers.

With all of these benefits and risks, how is affecting cognitive development? “What we have found at the Children’s Digital Media Center is that a lot of digital communication use and, in particular, social media use seems to be connected to offline developmental concerns,” says Subrahmanyam. “If you look at the adolescent developmental literature, the core issues facing youth are sexuality, identity, and intimacy,” says Subrahmanyam. While Twenge and colleagues posit that overall face-to-face interactions among teens may be down due to increased time spent on digital media, Hall says there’s a possibility that the relationship goes the other way.

  • Twitter is a platform that lets users stay on top of trending topics and engage in relevant conversations.
  • Every business is different, so find what works for your audience.
  • Social media companies face scrutiny from regulators, lawmakers and users over everything from misinformation to teen mental health to election security.

There are plenty of studies and resources available explaining post frequency standards by industry and platform for you to follow. Every business is different, so find what works for your audience. Hootsuite is a social media management platform for finding, scheduling, managing, and reporting on your content. You can schedule posts in advance on all of your channels at once and measure your ROI with comprehensive content analysis.

Users can share photos of their artwork, discover the work of other artists, and interact with other members of the community. According to the platform, it currently has more than 61 million registered users and 45+ million unique visitors each month. Users can create their own space for communication with others for a specific purpose. These groups range from sports teams, friends, family, interest-based groups, teams, and pretty much anything you can think of. ASMALLWORLD is a social networking platform geared towards North Americans and Europeans who are interested in meeting other travelers.

Social media can help businesses reach a wider audience and increase engagement through shares, likes, comments, and other forms of interaction. This is especially true considering when customers forward content along to non-customers. On the other hand, social media platforms offer a range of targeting options, meaning companies can pinpoint specific demographics, interests, and behaviors, and deliver personalized content to those audiences.

Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version. In June 2018, it finally reached 1.074 billion monthly active users. Social media promotes users to share content with others and display content in order to enhance a particular brand or product.[32] Social media allows people to be creative and share interesting ideas with their followers or fans.